You might have heard the word marketing very often especially when it comes to having a new fresh idea in the market. However, for all those people who do not know what marketing is all about, what types of marketing plans should be enforced or what marketing objectives should be met, then they can know all this through the simple article here.
What Is Marketing?
You might have seen that marketing and promotion are often used at the same place. This is because marketing is simply the promotion or business of selling products or services through different ways of research as well as advertising. This helps any company to have better margins and be on the road to success sooner and easily
Types of Marketing
There are many different types of marketing depending on the field you have for your product or service. This includes marketing through
- Book promotions
- Business models
- Television presentation
In order to cater different aspects of these areas there are hundreds of marketing categories like brand language marketing, call to action marketing, consumer-generated marketing, community marketing, cross-media marketing, digital marketing, global marketing, online advertising, self-referential marketing and many others that have different approaches to market their services.
Role of a CMO
A Chief Marketing Officer is solely responsible for all marketing acts. His primary responsibilities include the following besides the new ones that are evolving every day. He deals with
- Brand management
- Marketing communications for promotions and public relations
- Market research
- Production development
- Sales management
- Customer service
- Distribution channel management
Importance of Marketing for Small Scale Businesses
While there are lots of advantages of marketing, the ones direly important for small scale systems are given below
- Sales Boost
A sales boost is only reached when people know about your offer fully. If you are marketing well, then you will definitely get more people to know about what you have to give to them and can easily meet your marketing objectives with the help of a CMO who can have a different marketing plan for you.
You need to make a name for yourself through different marketing plans because your word-of-mouth isn’t enough to get you known. Hence when there is good marketing then more audiences are covered, your marketing objectives are met, and fame is bound to come to you.
According to Ivan Dimitrijevic who is a social media and marketing analyst, reputation is one of the most beneficial aspects of marketing especially for smaller businesses because fame can be normal, sales can be for a year but a good reputation once maintained can help you surpass the leaders of the field very easily. This calls for a great profit for decades to come
Now that you have known what marketing is, known its importance especially for small scale systems, known its types as well the role of a CMO you can definitely be a marketing guide for others and gain other benefits too.